Gendered approach to value chains
By better serving women as customers and employees, companies can differentiate themselves and unlock the untapped value of women along their value chains.
Ingrained gender norms and stereotypes mean products and services often don’t meet women’s needs. Organisations can drive women’s economic empowerment through their value chains by reflecting women’s perspectives in design, strategy, sales, distribution, advertising, and marketing of products and services, says Sweef Capital Director, Rowena Reyes. Adopting responsible business practices in their value chains and measuring and undestanding the impact of such practices is critical, according to Nilah Mitchell, Director of 60 Decibels.
Read more in this article about how to empower women through value chains, and how 60 Decibels’ work enables this, part of the Sweef Capital Gender ROIᵀᴹ Insight Series.